HEAD & SHOULDERS
PEOPLE WHO USE H&S,
DON’T HAVE DANDRUFF
There is a stigma attached to having dandruff. While using H&S eliminates the symptoms of dandruff, having the product has become a symbol of having the problem. We decided to flip this perception on its head through a bold, playful campaign which confidently asserts that people who use H&S DON’T have dandruff…they prevent it.
SIMPLE IDEAS SPICED WITH AN ATTITUDE ARE OFTEN MOST ENGAGING! THIS CAMPAIGN OFFERS A FRESH AND HUMOROUS TAKE ON OUR PROMISE THAT “PEOPLE THAT USE HEAD & SHOULDERS DON’T HAVE DANDRUFF; THEY PREVENT IT!”
ARTUR (LITAR) LITAROWICZ, HEAD OF BEAUTY EUROPE AT P&G